The purpose of the Digital Marketing Manager is to develop and own our digital marketing strategy and initiatives. Playing particular attention to top-of-funnel traffic growth, community development and management, and optimisation of pipeline conversion rates.
Developing strong and innovative digital marketing strategies, using SEO, PPC, and other techniques, the Digital Marketing Manager will be tasked with driving traffic to company websites and generating interest in company products and services. Commissioning and activating engaging written, graphic, and video content while staying up-to-date on the latest marketing technologies and social media. The Digital Marketing Manager will also develop and deliver leading-edge strategies in community management and growth to position Human Recognition Systems as a thought leader and trusted source of information for the industry.
With a high level of accuracy and understanding of statistical analysis, the Digital Marketing Manager will be focused on tracking and leveraging insights for maximum impact.