Job summary
Weâre looking for a senior level Director to head our eCommerce online ecosystem, including DTC and Amazon. You will be the CEO of the online sales channel, responsible for driving multiple millions in revenue with a seven-figure budget by growing new customers, repeat sales, and lifetime value of our online customers. Youâll report to the CEO and own the online P&L. You will be a player-coach, working with a best-in-class team to grow the online business. This is a hands-on role, and you will get your hands dirty.
About O2
Every day, more and more people are working out like elite athletes at high intensities while often neglecting the hydration and recovery key to elite performance. O2 has developed the best-tasting, better-for-you functional hydration and recovery drinks available, and we operate our business with integrity to leave a positive impact in our community.
Core duties and responsibilities
LeadershipÂ
- Own budget, results, and planning for all online sales channels, continuously monitoring, analyzing, and forecasting sales performance to achieve sales and profitability goals
- Lead, manage, and develop eCommerce growth and retention teams
- Lead both long-term growth plan and day-over-day online operations/optimizations
- Manage best-in-class external agenciesÂ
- Partner with Operations and Finance to maintain operational excellence and stick to budget
Strategy
- Refine and execute the eCommerce Content Calendar, with an emphasis on email, by collaborating with marketing partners to ensure alignment across all channels
- Increase LTV:CAC by driving high-performing prospecting creative and increasing purchase frequency through loyalty rewards programs/well planned communication via email, SMS, paid ads, direct mail and social
- Maintain current knowledge of the ever-evolving CPG landscape
Analysis
- Own the analytics process to drive data-informed decisions, taking complex numbers and communicating results on key drivers in an accessible and actionable wayÂ
- Drive testing strategy in every step of the funnel, finding opportunities for growth, and managing testing program spanning channels, creatives, and site/offer optimizationsÂ
- Monitor and grow key eCommerce KPIs, e.g., LTV:CAC, Net Subscriber Growth, NPS
Job requirements
- 5+ years proven track record of scaling eCommerce businesses in multi-channel environments, preferably in food & beverage or CPG on ShopifyÂ
- Previous ownership of P&L and management of at least 6-figure monthly budgets
- Experience planning/forecasting growth marketing performance and delivering against ecommerce KPIs (LTV, CAC, spend, retention, etc)
- Experience managing Amazon or other e-tailers like Thrive Market
- Experience hiring, developing, and managing a remote team
- Strong analytical experience gleaning actionable insight from dataÂ
- Prior work in a startup environment, with its fast pace, shifting priorities and fluid nature
- A passion for fitness, health, and wellness
- Willing and able to work unconventional hours (e.g., late nights, weekends)
- US Military veteran status is a major plus
TOP qualities required
- Analytical
- Growth Mindset
- Leadership
Compensation and benefits
- Compensation: Base salary from $100,000 to $125,000, ongoing equity awards and salary bonus with demonstrated performance, comprehensive benefits package (medical, dental, vision), 401K plan with match, fitness membership reimbursement, unlimited vacation, and the personal/professional growth that comes from working alongside a team of A-players to do something truly meaningful
Who weâre looking for
Weâre searching for a leader with an unstoppable drive and a passion for growth to join our team of high performers. Weâre veterans, entrepreneurs, and coaches united by a quest to help people hydrate and recover with the best products on the planet. Weâre a team of A players committed to doing something important with our careers in a way that positively impacts the world. We hold a high standard for ourselves and each other, and we expect exactly the same of you. Weâll welcome you with open arms and will have your back in every way as long as you remain hungry, smart, and humble. This is who you are as a person:
- Analytical - youâre obsessed with data and use it to glean clear, salient ideas from complex information and clearly communicate it to drive action and better results
- Strategic - youâre full of creative ideas and big picture thinking, but youâre also process-driven and highly organized when it comes to execution and managing a team
- Resilient - youâve got grit and know how to conquer adversity
- Competitive - probably a former athlete with a current fitness addictionÂ
- Hungry and coachable - youâve got a strong appetite for personal growthÂ
- Ambitious - youâve got big dreams and will stop at nothing to achieve them
- Self-starter - you embrace independence and accountability to deliver results
- Impatient with a bias for action and results - you move fast and get things done
- Highly organized and attentive to detail - you donât let things slip through the cracks
- Successful - with the track record to prove it
- Passionate - about meeting goals, moving fast, and fitness/wellness
- Reliable - you never break your word, ever
- Resourceful - you know how to make a lot from a little
What itâs like to work at O2
We have three values at O2, and we take them very seriously: Honesty, Humility, and Hustle. Our environment is only suited for people who âexceed expectationsâ and enjoy the fast-paced, high performance culture that comes with working alongside other A players. Youâll be doing the hard work of building a business, and youâll get experience growing a company that will put you miles ahead of your peers. However, this is not a job for the faint of heart, and you will be expected to demonstrate your drive and commitment on a daily basis. We work remotely, and we operate with high degrees of autonomy. At the same time, we donât mess around - we have been referred to as the âSeal Team Six of CPG companies.â We have a blast when weâre winning and absolutely HATE losing. If youâre one of us, then you know the feeling.
How we operate
- We work with the highest levels of Honesty, Humility, and Hustle - always
- We run through walls and do whatever it takes to get the job done successfully
- We arenât bottlenecks - we move fast and donât let others be bottlenecks either
- We do what we say weâre going to do - if we commit to something, we honor it
- We pay attention to detail - how we do anything is how we do everything
- We operate like professionals - weâre on time, prepared, and ready to work hard
- We optimize like crazy - we relentlessly learn and get better through data and feedback
- We take extreme ownership for our work - our job isnât done after we send an email
- Weâre organized - this is how we move fast without letting letting things slipÂ
- We ask for help/feedback/approval early so as to avoid a scramble
Donât contact us if
- Youâre bored and just looking for a paycheck
- You arenât passionate about our brand or what weâre building
- Youâre not a team player and donât work well with others
- You need to have someone managing you closely in order to be productive
- You donât love health, wellness, and fitness
- This is going to be âjust a jobâ for you
Do contact us if
- You want experience that will catapult you ahead of your peers
- You want to get in with a rapidly growing company at the ground level
- You want to work with other high performers who will push you to perform at your best
- Youâre a good listener and a fast learner
- Youâre entrepreneurial and work well independentlyÂ
- You want a job where your actions and results will stand out and shine
- You want to be a part of a company with a soul doing something special