Content Marketing Specialist at Aledade

We are actively seeking an energetic and curious Content Marketing Specialist to clarify and reinforce Aledade's value proposition to a wide variety of audiences. This professional will support the creation, curation, and harmonization of our existing and future content to ensure consistent market positioning, accelerate growth, and facilitate adoption of our products and services with prospective and current primary care practices, health centers and rural health clinics.

This will include updating educational material, sales collateral, website copy and other customer acquisition efforts. Additional work will include partnerships with our business development, policy, communications, performance and other teams to understand and tailor content to relevant audiences (e.g. payers, policymakers, patients and general audiences).

The ideal candidate will have deep empathy and understanding of primary care physicians, with particular emphasis on those in independent practice, as well as a working knowledge of health care. We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or from our offices in Durham, NC; New York, NY; Austin, TX; or Bethesda, MD.

As a Content Marketing Specialist, you will be responsible for:

    • Creating and distributing content through the appropriate channels and measuring the results of your work to inform future marketing strategies
    • Working cross functionally to assist with the development of original marketing content with input from key stakeholders for use across all marketing deliverables, including, but not limited to, collateral, web properties, ads, campaigns, presentations, promotional and training videos, and corporate communications
    • Leveraging your creativity and writing skill to develop high-quality and engaging content
    • Providing content development and management support, including research, copy editing, distribution, coordination, tracking and assisting with reporting and analysis of content marketing activities

Key accountabilities include:

    • Increase leads, brand awareness and web traffic through online content marketing;
    • Improve the consistency and relevance of content across Aledade's various business functions and for assorted audiences (e.g. current practices, prospective practices, payers, policymakers, patients, general audiences)
    • Establishing, streamlining and advancing processes to ensure the efficient and effective delivery of content across teams, channels and platforms


    • Bachelor's degree in marketing or related discipline
    • 1-3 years of content marketing and content creation experience
    • Knowledge of current health care issues
    • Familiarity with Value-Based Care (e.g., ACOs, PCMH, Bundled payments) welcome
    • Excellent interpersonal, writing and project management skills
    • Ability to work cooperatively and strategically in a team-oriented matrixed environment with the ability to influence and interact with all levels
    • Team player with the ability to work with a remote and distributed team
    • Ability to think beyond one's immediate team and contributes to making Aledade holistically better (active engagement in D&I efforts, culture initiatives, facilitating training, leading roundtables, etc.)

All prospective hires will be required to demonstrate that they have been fully vaccinated, including booster shots, against COVID-19 with a COVID-19 vaccine for which the U.S. Food and Drug Administration has issued a license or an Emergency Use Authorization prior to mutually-agreed upon start date at Aledade, unless they qualify for a medical or religious accommodation to this vaccination requirement.

If you are passionate about transforming the healthcare system into one that best serves the needs of patients, doctors, and society, we'd love for you to join us!

Who We Are:

Aledade is a leader in population health that is using innovative, value based solutions to transform the way physicians interact with their patients. We are on a mission to change healthcare for the better and solve complex problems within the healthcare system.

We follow the simple but radical idea that Aledade only succeeds when our partner practices succeed. From our cutting-edge technology platform to practice transformation services, we provide physicians with everything they need to create and run an accountable care organization (ACO), revamping the way they practice and getting them back to where they should be: quarterbacking their patients' health care!

Our customized solutions help clinicians in communities across America preserve their autonomy, deliver better care to their patients, reduce overall costs, and keep independent physician practices flourishing.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness, and a desire to learn. You will work with team members that bring a wide range of experiences, interests, backgrounds, beliefs, and achievements to their work, united by a shared passion for public health and a commitment to the Aledade mission.

We've recently been recognized as a Top Workplace by The Washington Post, Best Workplace in HealthCare & Biopharma, Top 100 Best Small & Medium Workplaces, Glassdoor Best Places to Work, a Best and Brightest Companies to Work for in the Nation, a Tech Tribune 10 Best Tech Startups in Maryland and Bethesda, Best Tech for Good, Best Workplaces for Millennials, Best Workplaces for Women, Best Workplaces for Parents, Top Workplaces USA, and a Healthcare Industry Top Workplace.

That's because the things that matter to you also matter to us!

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the needs of our full-time team-members:

Flexible work schedules and ability to work remotely available for many roles

Educational Assistant Program

Robust time off plan (21 days of PTO in your first year!)

Paid Volunteer Days

11 paid holidays

12 weeks paid Parental Leave for all new parents

6 weeks paid sabbatical

Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners

401(k) with up to 4% match

Stock options

Monthly cell phone stipend

Jeans everyday workplace

Gender neutral bathrooms

And more!

At Aledade, we don't just accept differences, we celebrate them! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

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