Associate Product Marketing Manager at 15Five

As an Associate Product Marketing Manager at 15Five, you play a vital role in our go to market strategy - advocating for customer needs, communicating upcoming releases to cross-functional internal teams, and staying abreast of the market landscape. 

Product Marketing is the glue that brings our products to market effectively. You will be a 15Five evangelist and will play a hands-on role in product launches, including enabling customer-facing teams like Marketing, Sales, Customer Success, and Support with the information they need to sell and renew the product effectively. 

You know our customers and competitors like the back of your hand: what they do today and what they plan to do in the future. 

You back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our Marketing, Sales, and CX Customer Experience teams to develop innovative programs that drive demand, engagement, and retention. Attention to detail and eye for quality are critical to your success, along with an ability to convey our products’ value propositions in a way that clearly describes how we solve our customers’ biggest challenges.


  • Implement go-to-market (GTM) strategies to maximize the revenue impact of our products 
  • Create differentiated positioning and messaging for a select product (or products) that drives effective customer engagement
  • Drive incremental pipeline and revenue through successful product launches 
  • Increase win rates by optimizing strong product feedback loops with customers and prospects and effectively enabling GTM teams
  • Drive additional revenue with customers through product education and expansion enablement

  • Enable the organization to effectively sell our products
  • Create high-quality content and training materials that help our sales and customer experience teams drive high conversion rates and growth in average sale price (ASP)
  • Use quantifiable KPIs to measure the impact of your initiatives, analyzing which content, pricing & packaging, messaging, and other tactics are most efficient in driving results
  • Develop feedback loops through direct conversations with customers, prospects, and 15Five employees to understand qualitatively what’s working best.


  • A passion for 15Five’s mission to help HR leaders drive results through human-centered leadership and management, and belief in the power of our products to achieve this impact. 
  • An obsession with tracking performance, and collecting the data to prove what’s working and what isn’t.
  • Strong research and analytical skills, with exceptional attention to detail.
  • Excellent written and verbal communication skills, including a strong command of grammar.
  • Experience driving go-to-market success and product launches through effective, cross-functional collaboration and project management. 
  • Ability to simplify complex technical details into actionable insights for our Sales, Marketing, Support and Customer Success teams.
  • Organizational and project management skills, with the ability to meet deadlines while managing multiple concurrent workstreams.


  • Bachelor's degree or equivalent work experience.
  • 3 years of experience in product marketing or related roles, ideally in a B2B SaaS environment.
  • Experience with data analysis and marketing automation tools, ideally including HubSpot, Google Workspace, Pendo, Google Analytics, and Tableau. 
  • Comfortable with Google Workspace, Slack, Salesforce, Hubspot, Pendo and willing to learn new systems as needs arise.


15Five is the holistic performance management company. 15Five equips HR teams with a complete platform solution to improve manager effectiveness, drive high performance and engagement, and increase retention. 15Five’s easy-to-use software, coaching, manager training, and community enables HR leaders to continuously measure engagement and performance, and empower managers to drive change.

At 15Five, we focus on building a diverse team that prioritizes inclusivity and celebrates everyone’s unique identity. We are proud of our thriving hybrid culture that supports a remote-first workplace balanced with distributed office hubs, and annual opportunities for all employees to connect in person. We also offer:

- Full Medical, Dental, and Vision Insurance

- Flexible Time Off (minimum 3 weeks off every year)

- Employer paid Short-Term, Long-Term Disability, and Term Life

- 401K with 4% match at 6 months of employment

- Inclusive Benefits Stipend (to help cover some of the gap on medical needs not covered by traditional benefits)

- Up to 16 weeks Paid Parental Leave for birth and non-birth parents

- 11 paid holidays in 2023

- Betterhelp (unlimited mental health therapy)

- Mindbloom (clinician approved alternative mental health therapy)

- Headspace (mindfulness exercises for stress & sleep, including for children)

- Wellness Coach App (offers meditation and movement classes, courses, workshops, and panels in a live and interactive setting)

- Best Self Time (Last 2 hours of Friday dedicated to your personal self-care/self-growth/recharge activities)

- Monthly reimbursement for wellness/learning and development

- Monthly reimbursement for internet

- Sabbatical Program accessed at 5 or 7 Years

- We also provide extensive training and development such as strengths discovery and alignment and Manager specific development opportunities

For more information see:

Our Mission, Vision, & Values -

Our People and Culture -

Diversity, Equity, Inclusion, & Belonging -

Our Personal & Professional Development Resources -

Reading over the role description and feeling like you don’t check every box? That’s okay; if you think you have what it takes but don’t necessarily meet all the criteria, please apply—you could be exactly who we are looking for!

15Five follows equitable hiring practices. Our compensation programs are designed to attract, motivate, and retain talented employees who are highly engaged, high performing, and have an exceptional impact on the business and our customers.

The base salary range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the role across all US locations. We benchmark all roles for compensation in ranges relative to the top half of the market of similar tech companies using up-to-date market data. Within the range, individual pay is determined by budget allocated for the role and additional factors, including job-related competencies and skills, experience, and relevant education or training. Please note that the compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits. The US new hire base salary range for this full-time role is $93,500-$110,000 + bonus or commissions + equity + benefits. 

Note that base salary ranges are reviewed each year based on up-to-date market data, and team members who are performing are eligible for a merit increase, budget permitting.


Anywhere in the U.S.

This is a full-time remote position. The typical work week will be Monday through Friday, between the hours of 8:00 am and 6:00 pm (flexible by PST, CST, or EST timezone).

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