HOW MIGHT YOU DEFY IMAGINATION?
If you feel like youre part of something bigger, its because you are. At Amgen, our shared missionto serve patientsdrives all that we do. It is key to our becoming one of the worlds leading biotechnology companies. We are global collaborators who achieve togetherresearching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. Its time for a career you can be proud of.
Marketing Senior Manager, Omnichannel Design (US Remote)
What you will do
Lets do this. Lets change the world! The Senior Marketing Manager will lead the design and implementation of Omnichannel promotions for Otezla, the first and only oral therapy approved for any adult patient with plaque psoriasis. Otezla exceeded $2B in worldwide product sales in 2021 and represents an important growth opportunity for Amgen over the next several years with a robust life-cycle management plan. Most importantly, Otezla serves a differentiated and key role in the market for patients who may have tried a topical therapy but are not yet ready for biologic treatment. Otezla can have a significant impact on patients, and you can influence and further evolve Otezlas promotional strategy and tactics to HCPs.
This role will report to the Marketing Director for Otezla and is primarily responsible for designing and implementing the HCP omnichannel ecosystem for Otezla in dermatology. As part of this responsibility, this person will lead the design of the optimal customer experience for the HCP, considering the various ways providers can engage with Amgen, including via the sales force, speaker programs, congresses, digital, and others. Key to this position will be strong cross-functional collaboration and project leadership by liaising with Amgens Global Customer Capabilities team and agency partners to understand what capabilities could be implemented for Otezla today and help inform a roadmap to achieve a future optimized state. In addition, this person will be responsible for creative development of marketing materials to support this omnichannel journey, in partnership with the full Otezla HCP marketing team across Rheumatology, Dermatology and Primary Care. Finally, this person will also work closely with our digital agency and marketing operations teams to define and track key performance metrics that will inform both areas of high impact as well as areas requiring rework as we test and learn quickly. This position will consist of agency and vendor management, as well as matrix management across Amgens commercial, global, value & access, medical, legal, regulatory, and analytics functions.
Lead the design and implementation of the US HCP omnichannel customer journey, also known as Customer 360, for Otezla in Dermatology to drive impact and growth for the brand
Identify critical leverage points in the patient journey or in HCP behaviors where the brand could have impact via right message, right time, right customer
Generate a gap assessment between a desired future omnichannel journey and the current capabilities and assets available to leverage
Liaise closely with the global customer capabilities team to deploy journey-relevant capabilities to the Otezla brand and inform future capability needs for Amgen
Collaborate with your Otezla HCP cross-functional marketing colleagues and the marketing operations teams to pull through the Otezla brand strategy and key messaging as you develop and implement marketing tactics as needed to bring the omnichannel design to life
Partner with medical, legal, regulatory, and other relevant functions to translate scientific data into impactful messaging
Work closely with market research, marketing operations, analytics, and competitive intelligence to inform, measure and evolve the omnichannel strategy and individual campaigns
Oversee budget and closely monitor spend to ensure cost-effective delivery of all assets and adhere to annual budget obligations
Contribute to the development of the annual brand plan and quarterly business reviews
Facilitate Medical/Legal/Regulatory compliance approval of all creative assets, and content development through standardized MAC process
Collaborate with all cross-brand partners to ensure alignment to the brand strategy and tactical development in a manner that provides the optimal customer experience. Key cross-functional partners include HCP marketing, consumer marketing, sales, medical, value and access, corp comm, and the full Otezla x-functional brand team
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative leader with these qualifications.
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Masters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelors Degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
MBA or relevant graduate degree in marketing, healthcare management, or related subject area
2+ years experience developing pharmaceutical campaign strategies and tactics for specialty products
Proficiency in defining and shaping large, complex problems and working successfully in a highly matrixed organization to deliver tangible, practical solutions
Strong executive communication skills with ability to summarize a considerable amount of complex detail into easy-to-understand key takeaways and next steps
Self-starter and efficient project manager who is energized to figure it out when not all pieces of the problem are known or well understood; ability to informally lead others to meet multiple priorities simultaneously
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates professional and personal growth and well-being.
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
Apply now for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
Join UsIf you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Amgen requires all staff in the United States, Puerto Rico and Canada to be vaccinated from COVID 19 as a condition of employment. In accordance with applicable law, Amgen will provide reasonable accommodations to staff members who qualify on the basis of a medical reason or a sincerely held religious belief, practice, or observance. Such accommodation may not pose an undue hardship to Amgen, its operations, or its staff.