Marketing Campaign Manager - Public Sector at Splunk



Join us as we pursue our mission to remove the barriers between data and action, so that everyone thrives in the Data Age. Splunk is filled with people who are passionate about pushing the boundaries of technology in an effort to help our customers succeed. As the world's first Data-to-Everything Platform, Splunk is creating a world where data provides clarity, elevates discussion and accelerates progress. We invite you to explore what has made us one of the fastest growing technology companies in history, and how you can be an integral part of our journey!

In this role, you'll have a direct impact on the success of Splunk's Public Sector sales organization. This is a great opportunity for a sharp, eager campaign marketer interested in jumping on board with one of the fastest growing companies in the industry. Buckle up and come along for the ride-we won't forget to have fun along the way.

Location: Remote
Role
We are looking for a Marketing Campaign Manager, Public Sector to assist in the development and execution of marketing programs. Could this be you?

As the Marketing Campaign Manager, Public Sector, you will have the opportunity to help define our demand generation strategy for prospects and our dedicated SLED and Federal customer base. You will develop and lead a comprehensive portfolio of campaigns. The campaigns will be designed to nurture, engage and convert our prospects as well as drive adoption and cross/up sell for our existing customers.

This is a great opportunity for a sharp, eager marketer passionate about jumping on board with one of the fastest growing companies in the Big Data space. Are you ready for the challenge?
Responsibilities
  • Build strong, data driven marketing campaigns to drive engagement and tie in with product specific campaigns
  • Run the campaign calendar and email cadence to ensure optimal engagement and prevent list fatigue
  • Connect GTM priorities with Sales success by defining, instrumenting, measuring and executing end-to-end campaigns
  • Partner with digital, content, field, social marketing and marketing operations to align multi-channel execution
  • Align with Regional Marketing Managers to develop/incorporate region specific programs
  • Develop and project lead integrated campaigns, both online and traditional, in partnership with the rest of the marketing team, stepping in to fill in gaps as necessary
  • Analyze and segment customer data to help define prospect and customer with high engagement and revenue potential
  • Establish goals and critical metrics for campaigns based on historical or projected results, and tie back actual performance and revenue impact
  • Test new tools to innovate and scale programs, with an emphasis on integrated marketing
Requirements
  • 5 - 10 years of experience leading and running demand generation programs for enterprise software and/or SaaS services
  • Ability to manage a wide variety of marketing programs simultaneously
  • Deep experience working with Salesforce.com and Eloqua (or other marketing automation tools) to execute integrated demand generation programs and measure their effectiveness
  • Experience working with personas and mapping to the buyer's journey
  • Exceptional teammate who has partnered with sales and marketing teams to deliver integrated marketing programs
  • Track record of marketing results and strong analytical mindset
  • Excellent communication skills; both written and verbal
We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

(Colorado only*) Minimum base salary of $90,000. You may also be eligible for incentive pay + equity + benefits.*Note: Disclosure per sb19-085 (8-5-201 et seq).


Thank you for your interest in Splunk!

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