Sr. Email Marketing Lead at Safelite AutoGlass

Find a career. Gain a family.

Safelite will be unlike any place you've ever worked. (This won't be just the daily grind!) You'll join caring and passionate teams that collaborate to make a difference, deliver extraordinary results and bring unexpected happiness. Every day. Your effort, heart and creative ideas will be valued and rewarded. And we care about your well-being. So, we'll strive to give you what you need to have a happy work/life balance.

We are looking for a Senior Email Marketing Lead to join our talented Brand/Marketing team. This role will execute on impactful work that will drive business results. This position will manage current email, SMS and marketing tools, implement best practices and strategies, and will support acquisition and remarketing campaigns from concept to execution. This position will be hands on working cross-functionally with key business partners.

If you're looking for a place that invests in you, Safelite is the place to be! You will spend time with driven, motivated, and hardworking people like you. We offer competitive benefits and a flexible work environment including remote opportunities.

Essential Activities
  • Manage all marketing automations in Salesforce Marketing Cloud, including the creation and optimization of customer journeys. Develop rules-based email/text triggers that incorporate segmentation and scoring into highly relevant on- and off-site messaging and offers.
  • Continuously improve the email development/deployment process including maximizing dynamic content, targeting, personalization, template development in collaboration with multiple stakeholders.
  • Analyze and report on specific campaigns, objectives, results and KPIs highlighting success, trends and opportunities.
  • Work closely with Digital Marketing Manager to manage email program development, which includes strategy through scheduling and deployment.
  • Develop, analyze, and report on A/B and multivariate tests to optimize email campaign performance and deliver on program goals
  • Create and evolve channel strategies to meet the growing trends in consumer behaviors and technology advancements
  • A subject matter expert on our email, content management and deployment tools.
  • Other duties assigned by management
  • Open to remote applicants within the Central or Eastern Time Zones
  • Bachelor's Degree or 3-5 years equivalent experience
  • Demonstrated ability to cultivate strong working relationships across functional groups and lines of business
  • Experience with Microsoft Office
  • Proven knowledge of email fundamentals: CAN-SPAM compliance, deliverability, reputation management and industry standard KPIs
  • Must be proficient in email HTML, SQL, and CSS
  • Hands on experience with running complex campaigns in enterprise level platforms such as Salesforce Marketing Cloud, Eloqua, Selligent, Marketo or Pardot. Salesforce Marketing Cloud strongly preferred.
Apply now!

We're known as an auto glass company. That's the focus of what we do. But we're much more -- we're a growing and evolving service brand. And what really makes us unique is our people. Because at our core, we're a People Powered organization -- and our people come first and our culture matters. We'll help you find a fulfilling career path and encourage you to have a life. Let us be the best place you'll ever work.



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