Product Marketer at Podia

Headquarters:
URL: https://www.podia.com

At Podia, we’re building the best platform on the planet for creators to sell online courses, digital downloads, webinars, coaching, and communities. 

We’re a fully remote company, have been around since 2014 helping creators earn hundreds of millions, and are growing fast. We also ship product updates all the time, and that’s where you come in.

As our first product marketer, your job will be to help Podia launch new product, increase feature adoption, and activate creators into their new platform more quickly.

You’ll work with the growth marketing team to find creative ways to make a splash with launches and teach Podia creators (at scale) how to make the most of Podia. 

You’ll work with a team that ships product quickly, does tons of customer research, and has an audience of thousands of existing customers. 

Let’s dive in.

Why this is a dream marketing opportunity

Podia has been growing organically for the last five years.

We’ve put serious bandwidth and budget behind a single channel: content marketing. We have a world-class content team that drives leads, and a new growth team that’s working on building our other marketing channels. 

We have great word of mouth and thousands of customers — and creators that love the new features that our developers ship (all the time! They get lots done). 

The next step: more and bigger launches. More and stickier feature adoption.

You're working with a product that people already love — your job will be to get them to love it even more. That means finding new angles and creative distribution for product launches, bundling features in clever ways to generate more buzz, and using the customer research at your fingertips to help people get started faster.

In short: there’s a ton of opportunity to grow this in the way you think makes sense for Podia and our creators (but you don’t have to start from scratch). 

Oh and by the way, you won’t be limited by the usual blockers:

If you’ve ever been asked to do marketing for a product that isn’t very good, or is in a “nice to have” market, you know how hard it is to watch customers slip away for yet another month of flat growth.

At Podia, our NPS is in the 99th percentile for internet companies. Our customers love us, we’ve helped many of them become successful, and your hard work won’t go to waste. 

The creator market is on fire right now. As more and more people join the creator economy, Podia is there to tap into the demand — with a platform that creators need to run their business. This is a must-have product in a high growth market, and our growth reflects that.

If you’ve been stuck marketing a “boring” (or worse) product, you know how hard it is to wake up and fake enthusiasm about what you’re selling.

Podia gets emails from creators every day. Every single day there's a creator using Podia to earn their first dollar online. We have customers all over the world — people who are starting side hustles or starting business or quitting jobs because of the income they make from Podia.

If you’ve ever been frustrated by following the “playbook” or trying to hit …questionable… KPIs, you know how it feels to have your creativity limited. 

We’re not interested in a cobbled-together playbook of “best practices” or arbitrary goals. Everything we do at Podia starts with the creator and continues to the business — we want to do what works, and that means looking past playbooks to find the real levers for growth. 

In this role, you’ll work with the Director of Growth Marketing to write a new playbook and run with it. Any playbook you create will be based on serious, structured customer research and a deep understanding of the market.

If you’ve had to share results with other departments (or get sucked into enablement, or deal with fire drills when other teams don’t hit their goals), you know what it’s like to do everything right and still feel like things went wrong. 

Podia is 100% self-serve. There is no sales team. Marketing finds and converts the entire pipeline.

If you’re still excited after reading that, let’s get into the details.

Requirements

We’re looking for someone with:

  • The skills to make announcements feel BIG. The work we do is important for creators, and finding interesting ways to take a new feature to market will help give the platform the recognition it deserves.
  • The ability to work across marketing, development, and support. You’ll need to deeply understand the product and make sure the rest of the company has what they need to make launches successful is a big part of the role. That means product knowledge, and working with teams to create launch roadmaps/timelines.
  • An eye on the data. You want to look at the numbers to understand what’s happening, but you also look at customer research and qualitative data to understand what people need.
  • Content and copy chopz. We believe in the importance of a great message, and folks at Podia are great writers. You’ll be tackling resources, assets, webinars, demos, briefs, and other types of info for both the internal team and our creators.
  • A tendency to ask “how could this be bigger.”
  • At least 4 hours overlap with US Eastern Time
  • 3+ years of experience in marketing, product marketing, or product roles (SaaS preferred)
We get hundreds of job applications for every open role. If you’d like some tips on how to stand out, read this thread by our CMO, Len Markidan


It’d be REALLY great if you also:

  • Have created and/or sold an online course, membership, coaching service, or download
  • Have worked with digital creators
  • Have launched something cool, in a cool way (SaaS or anything else)
These are nice-to-haves, but not requirements. Don’t be discouraged if they don’t apply to you. If you’re confident you’re otherwise perfect for this role, please apply!

Benefits

Here’s what you’ll get if you join Podia:

  • Competitive compensation. We want to hire the best people, and we’re ready to pay for them. We use a standardized salary scale set at the 90th percentile of US salaries for each role—regardless of where you are in the world 💰
  • Ultimate flexibility. We try to have some overlap time every day, but outside of that, work whenever and wherever you work best 🗺️
  • Extreme autonomy. No micro-managing here. After onboarding, you’ll be given high-level direction and then left to solve it the way you feel is best. 📚
  • That said, the rest of the team is always ready to lend a hand—or even an ear if you just need to bounce some ideas 💡
  • You’ll be working with a diverse team from a range of countries and backgrounds. We work hard to make Podia an inclusive workplace for everyone 🌈
  • We have a rapidly growing base of passionate customers. Your work will be seen and appreciated by many people ❤️
  • Great benefits including three weeks paid vacation (plus another week during the December holidays), sabbaticals every three years, professional development credit, paid family leave, a new laptop every three years, and more ☺️
  • (Paid for) annual retreats to spend time with the team and have fun together (or a still-pretty-great virtual retreat when there’s a global pandemic) ✈️
Sound like you? Want to be part of a smart, nimble, motivated team working hard to build something big?

We’ve been around since 2014, have the greatest customers in the world, and a team that will stop at nothing to help our creators win. 

If that sounds like something you want to be part of, we want to hear from you 📣

About the hiring process:

Interested in joining our team? Great!

We’ll begin reviewing applications immediately, and continue to review them for the first two weeks after the date of posting. There's no benefit to applying in the first five minutes, and we'd rather you take your time. We heavily weigh the answers to our application form rather than data from LinkedIn or resumes. We typically reduce the candidate pool down to a small handful who move on to a small test project.

The project phase is a short paid test project, run very much like something you could expect to do if you were hired for the role. We’ll give you a week to complete the project, but expect that you’ll only need ~4 hours.

We’ll review the test projects, provide feedback in a single revision round for promising projects, and then based on the results of the revision round, select candidates to go on for an interview.

You’ll have four total interviews over Zoom, including:

  • The Director of Growth Marketing (Hiring manager)
  • The CMO
  • The Marketing Coordinator
  • The CEO
The last interview will be with Spencer, our CEO, who can answer any questions you have about the broader goals and workings of the company.

After that, we'll decide on our final candidates and ask for professional references from both a previous co-worker and a manager. We'll reach out to those references to set up a brief 10 minute call or email.

Finally, all going well, we'll make a written offer to the successful candidate which can be signed electronically 🥳

We’re looking forward to chatting 🙂

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