Social Media Manager at White Good MARCOM Agency

Summary of Position:
The Social Media Manager is responsible for driving the social media communications strategy for our clients. The Social Media Manager applies industry best practices to plan and optimize the social media marketing mix around client's goals. Half of this role will be spent in a strategic development and planning capacity, and the other half will be focused on execution of social media marketing plans and responsibilities.

Key Responsibilities:

  • Drive creation, conception, and presentation of social media strategy and integrated marketing campaigns
  • Interpret the direction of strategy/planning and creative leads
  • Listening & Reporting
    • Summarize insights and conversations to create actionable, client-facing reports that lead to optimization
  • Publishing
    • Create and maintain Content Calendars
    • Post relevant content in accordance with Content Calendar Moderation
    • Review user generated comments and posts in a quick and timely manner
    • Respond to comments, when appropriate, in order to foster a positive community and add value to the user's experience
    • Enforce the Social Media Guidelines as defined by the brand
    • Run campaigns to drive community growth and/or content amplification
    • Adjust campaigns to stay within budgets/manage budgets
    • Track and report results from campaign

Knowledge, Skills and Experience:

  • Three years+ of implementing social media communications strategy
  • Knowledge of current and emerging social media platforms
  • Understanding of popular social networks - design, functionality, users
  • Strong campaign/project management skills
  • Managing high-profile social media campaigns and measuring their success
  • Effective team player with proven ability to work with agency and client stakeholders
  • Excellent verbal, written, and presentation skills
  • Very high attention to detail
  • Proficiency in using tools such as Sprout Social, Mojo, Canva

Preferred Experience:
Public relations/advertising/digital media experience

Bachelor's degree in marketing or related field or equivalent experience

*This is a remote position

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