Email Marketing Specialist at HireMinds

Email Marketing Specialist

Our client provides education services and career counseling to tens of thousands of students across the US. As they build quality educational experiences, they're looking for a Email Marketing Specialist to join the team.

The Lifecycle Marketing Specialist will execute email and SMS campaigns, covering marketing, surveys and student engagement. This is a high visibility role and excellent communication skills are a must.

In return, our client offers a spot on a talented and growing team. This role is set up to be full remote. The position comes with commensurate salary+benefits. Apply today!

Responsibilities:

  • Plan and execute lifecycle marketing campaigns designed for student conversion, retention, and engagement
  • Develop and maintain a system for lifecycle marketing and communications requests
  • Develop testing strategies, analyze results, and recommend campaign optimization techniques to drive results
  • Ensure brand consistency and messaging compliance for campaigns
  • Integrate email and SMS campaigns into lead gen strategy
  • Collaborate with strategy team to develop metrics for lifecycle programs

Preferred Qualifications:

  • 1+ year experience in an email/SMS focused communications role
  • HTML experience
  • Ability to guide and communicate priorities on marketing projects
  • Strong project management skills in a cross-functional environment; agile certification a plus
  • Ability to stay current with marketing technology trends
  • Strong organizational and communication skills
  • Bachelor's degree in marketing or related field

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