TIVVIT is looking for a data-driven Paid Media Program Manager focused on feed-based Paid Social to strategize and implement digital advertising campaigns. Candidate must demonstrate a proven track record of managing paid social campaigns resulting in app download conversion across LinkedIn, Pinterest, Facebook, YouTube, TickTock, Instagram, Snapchat, and Twitter. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms.
What you'll be doing:
- Plan, develop, and implement comprehensive paid media strategies to drive brand awareness, increase urgency and expedite conversion via paid social campaigns and search engine marketing
- Utilize paid advertising platforms and Google Analytics to develop insights and action items intended to increase revenue
- Relentlessly optimize media spend, and user experience focused on driving maximum efficiency of media spent.
- Monitor paid media best practices and industry trends to identify new campaign tactics and opportunities.
- Participate in content strategy and project management meetings for purposes of creating effective campaigns
- Compile daily, weekly, monthly, and lifetime reports with key performance metrics to quantify results and communicate findings and insights internally
- Develop advertisement copy and keywords for campaigns with the ultimate objective of generating action, interest and/or engagement from the targeted audience
What you bring to the table:
- 4-5 years of Paid Media experience and comprehensive understanding of general advertising ecosystem, best practices, and bid and optimization strategies with results in app download for customer acquisition.
- Expertise in Instagram, Facebook, Pinterest and Twitter advertising platforms, as well as Google Analytics, and other related tools, should feel second nature to you
- Experience with audience segmentation and A/B testing to drive learning and optimizations.
- Proper project management, planning, and organizational skills
- Advertising and media agency experience preferred
Social shopping made personal! TIVVIT is the premier peer-to-peer social shopping network app that allows you to monetize your shopping habit. Give and receive personal style advice. Shop or suggest items by your favorite brands while earning commissions on your recommendations. Are you earning off your style yet?
TIVVIT is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.